Scientist
Genetics degree, Cambridge PhD and published research. I still read a paper the way I read a market.
- Marketer
- Scientist
- Speaker
- AI enthusiast
From the lab bench to AI-powered marketing
I'm Paul. I trained as a molecular biologist, spent more than a decade building a life science marketing agency, and now help healthcare and life science teams put AI to work.
EVP, AI Adoption at Supreme Group
Cambridge, UK
16+
years in life science marketing
10
years as a founder and CEO
1
Queen's Award for International Trade
10
retro games built for fun
About
A scientist who fell for storytelling
Dr Paul Avery is EVP, AI Adoption at Supreme Group, where he helps teams and clients across healthcare and the life sciences turn AI from an experiment into everyday work.
He started out in the lab. After a first-class degree in genetics at Cardiff University, where he won the award for the highest degree mark, he completed a PhD in molecular biology at the University of Cambridge, studying gene regulation in fruit fly development. Before that, he researched the pathology of arthritis at the University of Nottingham.
In 2010 he swapped the bench for the page as a science writer, then led life science accounts at Alto Marketing and Chempetitive Group. In 2014 he co-founded BioStrata, a specialist life science marketing agency, and led it as CEO for ten years, until it was acquired by Supreme Group in 2024.
Today Paul hosts The Supreme Pod, speaks and writes about AI and answer engine optimisation in life science marketing, and builds things for the fun of it.
What I bring
Four sides of the same curiosity
Marketer
Sixteen years turning complex science into stories that scientists, clinicians and buyers act on.
AI enthusiast
Leading AI adoption at Supreme Group, from first experiments to AI agents working alongside teams.
Speaker
Podcast host, webinar presenter and conference regular, usually on AI, search and life science growth.
Journey
How I got here
2000–2004
BSc Genetics, Cardiff University
First-class honours and the award for the highest degree mark, with a year of medical research on placement.
2004–2005
Research Assistant, University of Nottingham
Medical research into the pathology of arthritis.
2005–2010
PhD and postdoc, University of Cambridge
Molecular biology, studying gene regulation during fruit fly development.
2010–2012
Science Writer to Account Director, Alto Marketing
Learning the craft of life science PR and marketing.
2012–2014
Managing Partner, Chempetitive Group
Leading the Cambridge office of an integrated life science marketing agency.
2014–2024
Co-founder and CEO, BioStrata
Building a specialist life science marketing agency with teams in the UK, US and Europe.
2024–2026
VP Marketing, Supreme Group
After Supreme Group acquired BioStrata, leading marketing for the wider group.
2026–now
EVP, AI Adoption, Supreme Group
Helping teams and clients put AI to work across healthcare and the life sciences.
BioStrata
Ten years of building
BioStrata set out to bring a tactic-agnostic approach to life science marketing, focused on outcomes rather than outputs. A few moments from the decade:
2015
The first HubSpot partner agency focused solely on the life sciences
2018
Runner-up
2019
Queen's Award for International Trade, with a trip to Buckingham Palace
2020
Launched Scientists on Standby to help find lab scientists for COVID-19 testing
2022
Gold for Website of the Year at the SME Cambridgeshire Business Awards
2024
Acquired by Supreme Group
Talks, writing and side projects
Things I've made and said
The Supreme Pod
Conversations with marketers, scientists and AI leaders about what's really working in life science and pharma marketing.
Life Science Answer Engine Optimisation: The Complete Guide for 2026
How AI answer engines choose what to cite, and what life science brands can do about it.
The Drug Discovery Arcade
Ten original retro games about drug discovery, made for ELRIG Drug Discovery 2026.
Running AI teams in life science
On SalesDNA, talking about AI agents as the next hire, and what happens when they go off script.
AI for Life Science Marketing, an introduction
A practical session for SAMPS on using AI to plan campaigns, create content and analyse data.
Drosophila Upf1 and Upf2 loss of function inhibits cell growth and causes animal death in a Upf3-independent manner
Published in RNA, 2011.
For event organisers
Need a bio?
Copy whichever length fits your programme.
Dr Paul Avery is EVP, AI Adoption at Supreme Group. A Cambridge-trained molecular biologist, he co-founded life science marketing agency BioStrata and led it as CEO for ten years, until its acquisition by Supreme Group in 2024.
Dr Paul Avery is EVP, AI Adoption at Supreme Group, where he helps teams and clients across healthcare and the life sciences put AI to work. He holds a first-class degree in genetics from Cardiff University and a PhD in molecular biology from the University of Cambridge. After moving from research into science writing and life science marketing, he co-founded BioStrata in 2014 and led it as CEO for ten years. Under his leadership the agency won a Queen's Award for International Trade and became the first HubSpot partner agency focused solely on the life sciences, before being acquired by Supreme Group in 2024. Paul hosts The Supreme Pod and speaks regularly on AI and search in life science marketing.